This case study explores the partnership between Cypress Avenue Media and Visit Bakersfield, highlighting the remarkable results achieved through Cypress Avenue's social media content production and management services. By leveraging innovative strategies, organic growth tactics, and engaging storytelling, Cypress Avenue Media successfully elevated Visit Bakersfield's social media presence, resulting in increased reach, enhanced engagement, and a stronger brand image for the destination.
About Visit Bakersfield
Visit Bakersfield is a tourism organization dedicated to promoting the vibrant city of Bakersfield as a desirable travel destination. With the goal of increasing brand visibility, expanding their reach, and fostering community engagement, Visit Bakersfield sought professional assistance from Cypress Avenue Media.
Cypress Avenue Media and Visit Bakersfield established the following objectives:
- Increase social media reach and engagement.
- Grow Visit Bakersfield's Instagram and Facebook followers organically.
- Enhance the quality and effectiveness of social media content.
- Elevate Visit Bakersfield's brand image and positioning.
- Generate measurable results to demonstrate the success of the partnership.
Strategies and Execution:
Cypress Avenue Media implemented a comprehensive strategy to meet Visit Bakersfield's goals:
Content Production:
Cypress Avenue Media created visually appealing, informative, and engaging content tailored to Visit Bakersfield's target audience. They employed a mix of captivating images, videos, and compelling storytelling to showcase the city's unique attractions, events, and experiences.
Social Media Management:
Cypress Avenue Media took charge of managing Visit Bakersfield's Instagram and Facebook accounts, ensuring consistent posting schedules, responding to comments and messages promptly, and actively engaging with the audience to foster meaningful interactions.
Partnership Campaigns:
Cypress Avenue Media collaborated closely with Visit Bakersfield to develop and execute strategic partnership campaigns. They leveraged local influencers, collaborated with local businesses, and highlighted key events and festivals to create a buzz around Bakersfield as a must-visit destination.
Organic Growth Strategies:
Cypress Avenue Media focused on organic growth, employing innovative tactics to increase followers, reach, and engagement without relying on paid advertising. This included leveraging user-generated content, leveraging relevant hashtags, and fostering collaborations with complementary brands.
Results and Impact:
The partnership between Cypress Avenue Media and Visit Bakersfield yielded exceptional results, showcasing the effectiveness of their content production and management services:
Increased Reach and Engagement:
The Instagram and Facebook pages reached a total of 180,000 accounts from April 2022 to April 2023. The engagement rate increased from 4.95% to 6.73% after Cypress Avenue became the media partner. Post reach on both platforms increased by 190,000, representing a remarkable 128% growth.
Organic Follower Growth:
Visit Bakersfield's Instagram witnessed a gain of 2,201 followers since April 2022. With Cypress Avenue's partnership, the page gained 1,735 followers from October 2022 to April 2023, entirely through organic means.
Enhanced Video Views:
The total Instagram video views surged to 198,748, with approximately 90% of all video views attributed to Cypress Avenue-produced content.
Positive Engagement Metrics:
In the period of Dec. 14 – March 13, Visit Bakersfield's Instagram and Facebook received over 90,000 impressions, 158,000 accounts reached, and 10,000 content interactions, representing significant growth and engagement.
Conclusion:
The collaboration between Cypress Avenue Media and Visit Bakersfield exemplifies the power of effective social media content production and management services. Through their expert strategies, Cypress Avenue Media helped Visit Bakersfield achieve increased reach.
For your free social media audit and to discuss how Cypress Avenue Media can help your business, contact us today.